I’m a communications research professional, living in the UK. I specialise in integrated research projects focusing on brand and reputation, and encompassing qualitative and quantitative audience research, traditional and social media monitoring and analysis and web analytics.
This is where I write about research tools and techniques in social media. I also collaborate with Haydn Shaughnessy on data mining, metatrends, and other new market research methodology at Five Ideas That Matter.
There’s a lot more information about me at my resume site.
