I’m really pleased to have publicly shared a report by the TCG research crew this week: ‘Surviving in iPhone Territory’. The report is an analysis of discussion surrounding the launch of the HTC G1 handset (the first phone to use the Google Android operating system) during the late part of 2008, taking place via online social technologies.

We’ve shared the report as a short form executive summary, as a long form detailed report (both PDFs), and expect to follow in the near future with some more data in dynamic format.

I’m really happy to have the opportunity to put some substantial research into the public domain – in my experience the research field, particularly the part people think of as media intelligence, isn’t very good at doing this. I hope that it provides, not only some interesting food for thought for communicators and strategists to understand what sort of research-based insights can be teased out from online discussion content, but also to be a catalyst for some constructive discussion from other research professionals.

I’m going to be posting some more here over the coming weeks about the mechanics of this report, particularly focusing on some interesting method aspects, such as influencer identification and network mapping, as well as some thoughts on the way in which volume quants can be incorporated into social media research projects and the respective strengths of the listening platforms that are available to collect and process data.

All of which just leaves me to thank report contributors @haydn1701; @deborahcrooks; @veronicarosso and Gina Hernandez for some solid work, and a nice outcome.

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