making sense of social media research
Given my employment, I probably shouldn’t admit to being one of the shrinking number that still consumes news in hard copy, but I’ve never quite managed to shake my love for a long weekly sit-down with the Sunday papers.
I was particularly tickled this week by the lead investigative article in the UK’s Independent on Sunday. [...]
Forrester’s ‘Metrics For Social Applications in a Downturn’ report is the latest sally in a wave of recent interest in the measurement of social media communications programmes. This is great: to me, increased use of research is a clear sign of a maturing industry. However, I do have some misgivings about the way that the [...]
Paul Hender of Metrica has blogged about his opinions on automated sentiment analysis technology. Having been involved in coordinating the creation of terrifyingly large, human-coded test data sets to train sentiment interpretation algorithms while at my former employer, Infonic, it’s a subject that still occasionally wakes me in a cold sweat in the middle of [...]
What’s that you say? This isn’t Fark? No, you’re probably right…
Anyway, hello and welcome. Not dig a hole too deep, but I have high ambitions for this blog. I expect to publish frequently, covering my personal thoughts and opinions on online research innovation, as well as provide some sneak peeks of in-progress white papers, [...]